Home Staging 101 - Why It Matters & How to Know If Your Agent Offers It

If you're preparing to sell your home, one of the most impactful decisions you can make is whether or how to stage it. Staging isn’t just about making your home look nice; it’s a proven strategy to help you sell faster and for more money.

Staging vs. Decorating: Not the Same Thing

Think your beautifully decorated home doesn’t need staging? Think again. Decorating is personal—staging is strategic. It neutralizes the space so buyers can imagine their own lives in it. Staging is about appealing to the broadest audience, not showcasing your style.

Where to Focus

Start with the high-impact areas:

• Entryway or front porch

• Kitchen and dining area

• Living room

• Primary bedroom and bathrooms

These are the spaces that draw buyers in and help them envision a future there.

Your Staging Options

• Online Courses: Learn at your own pace and use what you already own.

• Staging Consultation: A pro walks through your home and gives you a detailed prep plan.

• Restyle Staging: The staging team uses your existing furniture and décor to transform each space.

• Virtual Staging: Ideal for vacant homes, digital furniture is added to listing photos.

• Vacant Home Staging: Physical furniture is brought in. This creates a real-life, emotionally appealing environment.

  
  

What to Ask Your Agent

Not all agents offer the same staging support. Ask:

• Do you include staging in your marketing plan?

• Do you cover the cost or offer vendor recommendations?

  
  

Choosing the right agent could mean the difference between sitting on the market and selling at top dollar.

Need Help Choosing an Agent?

Our Agent Match Advantage program can connect you with experienced local agents who understand the value of staging and can guide you through your selling journey with confidence.